WELCOME TO MY PROFILE

Hi, I'm Parnavi

I'm a Fashion professional blending brand vision with commercial insights. I aim to shape fashion experiences through meaningful storytelling and curated decisions — driven by values, built with intent. My professional journey in Fashion Marketing and Retail Buying allows me to hone my skills pivotal to the ever-changing landscape of the fashion industry. Rooted in sustainability and mindful growth, I’m building a fashion career that helps me exhibit convergence of brand creativity with business logic.

PARNAVI GABHANE

FASHION PROFESSIONAL - MARKETING X BUYING

EXPERIENCE

Digital & Brand Marketing Intern

Associate Buyer

Marketing Executive

KADE COMMUNICATIONS

Fashion Marketing Consultancy

April 2022 - July 2022

Supported digital and branding strategies for fashion and beauty startups by building pitch decks for potential clients, conducting competitor analysis, and identifying positioning opportunities. Executed influencer campaigns that led to a 25% increase in engagement and 15% follower growth on Instagram, a key digital channel for marketing and business growth. Developed content calendars and mood boards tailored to Gen Z and Millennial audiences—strengthening skills in digital storytelling, brand identity, and performance-driven marketing.

TATA CROMA

Digital Retail Company

May 2023 - November 2023

Managed buying, planning, and inventory for 400+ stores, leveraging data-led insights to drive trend forecasting and SKU-level assortment, and replenishment strategies. Led a new product launch that grew category sales by 27% YoY. Collaborated with suppliers and marketing teams to align procurement with marketing campaign and in-store promotions. Executed planning operations on SAP and analyzed performance using advanced Excel functions like VLOOKUP, pivot tables, and macros. Gained hands-on expertise in strategic buying, vendor coordination, and cross-functional execution—skills I now bring into the fashion retail space.

SOLEITE

Fashion Apparel

April 2024 - July 2024

Spearheaded the brand’s marketing foundation and strategic direction from inception. Oversaw content creation, scheduling, and social media through Meta Business Suite, leading to a 30% increase in engagement and a 25% rise in brand awareness within three months. Conceptualized and executed a themed fashion pop-up, achieving a 40% increase in foot traffic while reducing marketing expenses by 15%. Through a blend of creative vision and strategic planning, positioned the brand for scalable growth and cultivated a loyal community.

EDUCATION

2024-2025

LIM COLLEGE

Master of Professional Studies

Fashion Marketing

Digital Marketing in the Fashion Industry, Luxury Brand Marketing, Fashion Merchandising, Consumer Experience, Data Visualization, Advanced Spreadsheet Modeling, Marketing Metrics, Ecommerce

2021-2023

MET INSTITUE OF MANAGEMENT

Master of Business Administration

Marketing

Consumer behavior and psychology, Strategic Business Management, Marketing Trends, Product and Brand Management, Entrepreneurship Management, Marketing Strategy.

2018-2021

Bachelor of Management Studies

Human Resources

MUMBAI UNIVERSITY

Business Research, Business Communications, Business Law, Business Economics, Financial Management, Business Ethics and CSR, Logistics and Supply Chain Management, Recruitment & Selection, Training & Development, HRM in Global Perspective